Politica sulla privacy
Last updated: 01.03.2026
INTRODUCTION
Kapton Workwear (“we”, “us”, “our”) is committed to protecting personal data while operating a commercially driven business. This Privacy Policy explains how we collect, use, analyse, store and leverage personal data in connection with our website, marketing activities, customer accounts and commercial operations.
We process data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or purchasing from us, you acknowledge and accept the practices described in this policy.
WHO WE ARE
Kapton Workwear operates within the United Kingdom.
Contact for data matters:
Email: [Insert Email]
Address: [Insert Address]
DATA WE COLLECT
We may collect and process the following categories of personal data:
Identity Data
Name, title, company name, job role.
Contact Data
Billing address, delivery address, email address, telephone number.
Transaction Data
Order history, product selections, quantities, pricing, payment method, returns, refunds.
Financial Data
Payment details processed securely via third-party providers. We do not store full card details.
Technical Data
IP address, browser type, device identifiers, operating system, geolocation data, session data.
Usage Data
Website behaviour, time spent on pages, click patterns, search queries, abandoned carts, browsing pathways.
Marketing and Communications Data
Email engagement, click-through behaviour, campaign responses, marketing preferences.
Commercial Intelligence Data
Derived data created by us through analytics, profiling, segmentation, predictive modelling and purchasing pattern analysis.
HOW WE COLLECT DATA
We collect data when you:
• Place an order
• Create an account
• Request a quotation
• Subscribe to marketing communications
• Contact us
• Leave reviews
• Interact with our advertisements
• Browse our website
We also collect data automatically using cookies, tracking pixels, analytics tools, advertising technologies and similar systems.
COMMERCIAL USE OF DATA
We operate a data-driven commercial model. Accordingly, we may use collected and derived data for legitimate business interests including:
• Customer segmentation
• Pricing strategy development
• Product development and range optimisation
• Demand forecasting
• Inventory planning
• Margin analysis
• Market positioning
• Competitive strategy
• Predictive purchasing behaviour analysis
• Lifetime value modelling
• Commercial risk analysis
• Fraud detection
• Business performance analysis
• Internal reporting and forecasting
We may combine data from multiple sources to enhance commercial insights.
Where possible, aggregated and anonymised datasets may be created and used indefinitely for analytical and commercial purposes.
MARKETING, PROFILING & AUTOMATED DECISION-MAKING
We may use your data for:
• Email marketing
• SMS marketing
• Retargeting campaigns
• Lookalike audience creation
• Behavioural advertising
• Personalised product recommendations
• Automated pricing display
• Dynamic promotional offers
We may use profiling tools and automated systems to evaluate purchasing behaviour, browsing habits and commercial value.
These systems may influence the marketing content, offers and pricing you are shown.
You may opt out of marketing communications at any time.
SHARING OF DATA
We may share personal data with:
• Payment providers
• Delivery and logistics companies
• IT infrastructure providers
• Hosting providers
• Marketing platforms
• Advertising networks
• Analytics providers
• Professional advisers
• Regulatory authorities
• Group companies or affiliated brands
We do not sell identifiable personal data to third parties for independent use.
We may share aggregated or anonymised commercial datasets.
LEGAL BASES FOR PROCESSING
We rely on the following lawful bases:
• Performance of a contract
• Legitimate business interests
• Legal compliance
• Consent (where required)
Our legitimate interests include commercial growth, operational efficiency, fraud prevention, product development and marketing optimisation.
DATA RETENTION
We retain personal data:
• For as long as required to fulfil contractual obligations
• For accounting and tax compliance (minimum 6 years where applicable)
• For fraud prevention and risk management
• For commercial analytics and business modelling
• For defence of legal claims
Aggregated and anonymised data may be retained indefinitely.
INTERNATIONAL DATA TRANSFERS
Data may be processed outside the UK where service providers operate internationally. Appropriate safeguards will be implemented in line with UK GDPR requirements.
DATA SECURITY
We implement technical and organisational security measures designed to protect personal data from:
• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
However, no digital transmission or storage system can be guaranteed 100% secure.
YOUR RIGHTS
Under UK law, you may have the right to:
• Request access to your personal data
• Request correction
• Request erasure (subject to legal and commercial retention requirements)
• Object to processing
• Restrict processing
• Request data portability
• Withdraw consent where applicable
Certain rights may be limited where data processing is necessary for contractual, legal or legitimate commercial purposes.
You may lodge a complaint with the Information Commissioner’s Office (ICO).
COOKIES & TRACKING TECHNOLOGIES
We use cookies, tracking pixels, advertising identifiers and analytics tools to:
• Analyse website traffic
• Track marketing performance
• Optimise advertising spend
• Personalise content
• Improve user experience
• Generate commercial intelligence
By continuing to use our website, you consent to the use of such technologies subject to your browser settings.
BUSINESS TRANSFERS
In the event of a merger, acquisition, restructuring, sale of assets or investment transaction, personal data may be transferred as part of the business assets.
POLICY UPDATES
We reserve the right to update this Privacy Policy at any time. Continued use of our website constitutes acceptance of any updated version.